Red in the News

“If memories of the last time you leased office space make you cringe, chances are you didn’t work with Red Real Estate.”
“Red’s agents act as concierges to their clients, educating them on every step of the process and working with them to ensure that they find exactly what they need…Red’s management team hires only the best agents and holds them to a very high standard of accountability.”
Dworak, Sarah. Red Real Estate Helps Small Businesses Find the Right Space. December 8, 2009.

“(Red is) on a mission to change the way business owners view the office brokerage business”
Krause, Alice. News On Women, Celebrating Rising Stars. Jan 9, 2010.

” ‘Most brokers go after the “big fish” because a corporation that needs 100,000 square feet of space will yield a much bigger commission.’ Henry observes. ‘A lot of the time the smaller companies that need space aren’t getting the same level of attention, and so they slip through the cracks. We saw the opportunity to go after that market.'” Senior Managing Broker Diane Henry in a Red Real Estate feature in Women Entrepreneur.
Gumpel, Eve. Stand Out From the Pack,, April 13, 2010.

Red in Crain’s, Associated Press, The New York Times and more as an expert source

Bubny, Paul. Smaller Offices, Smaller Discount, Dec. 4, 2009. “A closer look at the Manhattan office market shows that rent discounts may not be as high as generally assumed for the majority of tenants. In office spaces of less than 10,000 square feet, the gap between asking and net effective rents is on the decline, says a recent report from boutique brokerage Red Real Estate.”

Agovino, Theresa. Smaller Tenants See Thinner Discounts,, Nov. 9, 2009. “The great gap between the rents that landlords are asking and those that tenants end up paying is shrinking in office spaces of less than 10,000 square feet… according to Red Real Estate, a boutique brokerage.”

Rosengberg, Joyce M. Small Businesses Downsize Real Estate, Save Money, Nov 12, 2009. Red Real Estate’s Diane Henry quoted in Associated Press article which was syndicated to and

Nance-Nash, Sheryl, In Commercial Real Estate…, Nov. 12 2009. Diane Henry, Senior Managing Broker, quoted as an expert source for article on commercial real estate market conditions.